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咸味零食成量增核心 银发健康市场空间打开

2026-08-13 14:33:48来源：中财网  


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CFi.CN讯：数据显示，2019至2025年休闲零食整体零售额复合增速降至1.3%，2023至2025年零售额分别为4721亿、4696亿和4804亿元。但咸味零食同期复合增速达3.0%，占整体比重将升至59.5%，而糖果、冰淇淋和甜饼干三品类合计负增长约5%。

一份研报观点认为，收入是决定零食总量增速的关键因素，人均可支配收入增速与零食整体增速相关系数高达0.90，每变动1个百分点，零食增速同向变动约1.42个百分点。研报指出，尽管收入增速放缓，但消费者信心处于低位时，消费习惯和情绪补偿机制仍支撑消费频次，需求加速转向量贩折扣等性价比渠道。

研报认为，咸味零食消费主力为年轻群体，而中国老年人零食渗透率远低于海外。美国60岁以上人群零食渗透率达95%，我国65岁以上人口占比已升至15.7%，养老金收入提高有望带动银发群体在健康零食上的消费增长。健康化、功能化、适老化产品的供给速度将成为释放这一需求的核心变量。

信息显示，消费力正向低线市场下沉，三四线城市对零食的重视度和价格敏感度最高，线下购买比例超过60%。地域口味与年龄消费分层明显，健康品类有望延长消费年龄带。这些因素共同支撑休闲零食行业量增逻辑，尤其是咸味赛道和银发健康方向具备较强韧性，为相关企业提供持续增长动力。

关键词： 商业频道 快讯

责任编辑：hnmd003

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