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焦点快看：大行评级｜大摩：恢复覆盖哔哩哔哩美股，予其“增持”评级及目标价21美元

2026-11-10 13:02:29来源：格隆汇  


【资料图】

摩根士丹利发表研报指，恢复覆盖哔哩哔哩美股，予“增持”评级，目标价21美元。该行预期，哔哩哔哩广告收入增长将持续高于行业，而多元新游戏管线有望推动明年游戏业务增长转正。该行预计今明两年的总收入分别增长8%及12%，其中广告收入分别增长23%及15%，游戏收入则料于明年净增长15亿元。该行预期毛利率将由今年的37.2%进一步改善至明年的38.2%，今明两年non-GAAP纯利则料分别增长13%及35%。

相关事件

哔哩哔哩-W(09626.HK)：宏观压力或致广告边际趋势承压 期待新游上线贡献增量　　哔哩哔哩-W(09626.HK)：完成腾讯票据认购事项及同步腾讯购回　　大行评级｜大摩：恢复覆盖哔哩哔哩美股，予其“增持”评级及目标价21美元　　哔哩哔哩-W(09626.HK)：宏观压力或致广告边际趋势承压 期待新游上线贡献增量
关键词： 摩根士丹利

责任编辑：hnmd003

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